CoreBrand, a New York based brand strategy firm, has released its latest list of the 100 most powerful brands in the world. As expected, the automotive industry features prominently, but none were able to crack the top 15. CoreBrand's research tracks what they refer to as "BrandPower," a measure of the size and quality of a company's brand name. To compile the rankings, CoreBrand surveyed 10,000 executives at 1,000 companies over a five-year span, asking them how familiar they were with a parti...
CoreBrand, a New York based brand strategy firm, has released its latest list of the 100 most powerful brands in the world. As expected, the automotive industry features prominently, but none were able to crack the top 15. CoreBrand's research tracks what they refer to as "BrandPower," a measure of the size and quality of a company's brand name. To compile the rankings, CoreBrand surveyed 10,000 executives at 1,000 companies over a five-year span, asking them how familiar they were with a parti...
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